Biography of William Jennings Bryan How He Shaped American Politics

William Jennings Bryan, born on March 19, 1860 in Salem, Illinois, was the dominant politician in the Democratic Party from the late 19th century to the early 20th century. He was nominated for the presidency three times, and his populist leanings and tireless stumping transformed political campaigning in this country. In 1925 he led the successful prosecution in the Scopes Monkey Trial, although his involvement ironically solidified his reputation in some areas as a relic from a prior age. Early years Bryan grew up in Illinois. Although originally a Baptist, he became a Presbyterian after attending a revival at age 14; Bryan later described his conversion as the most important day of his life. Like many children in Illinois at the time, Bryan was home-schooled until he was old enough to attend high school at Whipple Academy, and then college at Illinois College in Jacksonville where he graduated as valedictorian. He moved on to Chicago to attend Union Law College (the precursor of Northwestern University School of Law), where he met his first cousin, Mary Elizabeth Baird, whom he married in 1884 when Bryan was 24. House of Representatives Bryan had political ambitions from an early age, and chose to move to Lincoln, Nebraska in 1887 because he saw little opportunity to run for office in his native Illinois. In Nebraska he won election as a Representative—only the second Democrat elected to Congress by Nebraskans at the time. This was where Bryan flourished and began making a name for himself. Assisted by his wife, Bryan quickly gained a reputation as both a masterful orator and a populist, a man who believed firmly in the wisdom of the common people. Cross of Gold In the late 19th century, one of the key issues facing the United States was the question of the Gold Standard, which pegged the dollar to a finite supply of gold. During his time in Congress, Bryan became a staunch opponent of the Gold Standard, and at the 1896 Democratic Convention he delivered a legendary speech that came to be known as the Cross of Gold Speech (due to its concluding line, â€Å"you shall not crucify mankind upon a cross of gold!†) As a result of Bryan’s fiery speech, he was nominated to be the Democratic candidate for president in the 1896 election, the youngest man to achieve this honor. The Stump Bryan launched what was for the time an unusual campaign for the presidency. While Republican William McKinley ran a â€Å"front porch† campaign from his home, rarely traveling, Bryan hit the road and traveled 18,000 miles, making hundreds of speeches. Despite his incredible feats of oratory, Bryan lost the election with 46.7% of the popular vote and 176 electoral votes. The campaign had established Bryan as the undisputed leader of the Democratic Party, however. Despite the loss, Bryan had received more votes than previous recent Democratic candidates and seemed to have reversed a decades-long decline in the fortunes of the party. The party shifted under his leadership, moving away from the model of Andrew Jackson, which favored extremely limited government. When the next election came around, Bryan was nominated once again. The 1900 Presidential Race Bryan was the automatic choice to run against McKinley again in 1900, but while times had changed over the previous four years, Bryans platform had not. Still raging against the Gold Standard, Bryan found the country—experiencing a prosperous time under McKinley’s business-friendly administration—less receptive to his message. Although Bryan’s percentage of the popular vote (45.5%) was close to his 1896 total, he won fewer electoral votes (155). McKinley picked up several states he’d won in the prior round. Bryan’s hold over the Democratic Party frayed after this defeat, and he was not nominated in 1904. However, Bryan’s liberal agenda and opposition to big business interests kept him popular with large sections of the Democratic Party, and in 1908, he was nominated for president for the third time. His slogan for the campaign was â€Å"Shall the People Rule?† but he lost by a wide margin to William Howard Taft, winning just 43% of the vote. Secretary of State After the 1908 election, Bryan remained influential in the Democratic Party and extremely popular as a speaker, often charging extremely high rates for an appearance. In the 1912 election, Bryan threw his support to Woodrow Wilson. When Wilson won the presidency, he rewarded Bryan by naming him Secretary of State. This was to be the only high-level political office that Bryan ever held. Bryan, however, was a committed isolationist who believed the United States should stay neutral during World War I, even after German U-boats sank the Lusitania, killing nearly 1,200 people, 128 of them Americans. When Wilson moved forcibly towards entering the war, Bryan resigned from his cabinet post in protest. He remained, however, a dutiful member of the party and campaigned for Wilson in 1916 despite their differences. Prohibition and Anti-Evolution Later in life, Bryan turned his energies to the Prohibition movement, which sought to make alcohol illegal. Bryan is credited to some extent in helping to make the 18th Amendment to the Constitution a reality in 1917, as he dedicated much of his energies after resigning as Secretary of State to the subject. Bryan was believed sincerely that ridding the country of alcohol would have a positive effect on the country’s health and vigor. Bryan was naturally opposed to the Theory of Evolution, formally presented by both Charles Darwin and Alfred Russel Wallace in 1858, sparking a heated debate that is ongoing today. Bryan regarded evolution not simply as a scientific theory he did not agree with or even solely as a religious or spiritual issue regarding the divine nature of man, but as a danger to society itself. He believed that Darwinism, when applied to society itself, resulted in conflict and violence. By 1925 Bryan was a well-established opponent of evolution, making his involvement with the 1925 Scopes Trial almost inevitable. The Monkey Trial The final act of Bryan’s life was his role leading the prosecution in the Scopes Trial. John Thomas Scopes was a substitute teacher in Tennessee who willfully violated a state law prohibiting the teaching of evolution in state-funded schools.  The defense was led by Clarence Darrow, at the time perhaps the most famous defense attorney in the country. The trial  attracted national attention. The trial’s climax came when Bryan, in an unusual move, agreed to take the stand, going toe to toe with Darrow for hours as the two argued their points. Although the trial went Bryan’s way, Darrow was widely perceived as the intellectual victor in their confrontation, and the fundamentalist religious movement that Bryan had represented at the trial lost much of its momentum in the aftermath, while evolution was more widely accepted every year (even the Catholic Church declared there was no conflict between faith and acceptance of evolutionary science in 1950). In the 1955 play Inherit the Wind by Jerome Lawrence and Robert E. Lee, the Scopes Trial is fictionalized, and the character of Matthew Harrison Brady is a stand-in for Bryan, and portrayed as a shrunken giant, a once-great man who collapses under the assault of modern science-based thought, muttering inauguration speeches never given as he dies. Death Bryan, however, saw the trail as a victory and immediately launched a speaking tour to capitalize on the publicity. Five days after the trial, Bryan died in his sleep on July 26, 1925 after attending church and eating a heavy meal. Legacy Despite his immense influence during his life and political career, Bryan’s adherence to principles and issues that have largely been forgotten means his profile has diminished over the years—so much so that his main claim to fame in the modern day is his three failed presidential campaigns. Yet Bryan is now being reconsidered in light of Donald Trump’s 2016 election as a template for the populist candidate, as there are many parallels between the two. In that sense Bryan is being reevaluated as a pioneer in modern campaigning as well as a fascinating subject for political scientists. Famous Quotes â€Å"... we will answer their demand for a gold standard by saying to them: You shall not press down upon the brow of labor this crown of thorns, you shall not crucify mankind upon a cross of gold.† -- Cross of Gold Speech, Democratic National Convention, Chicago, Illinois, 1896. â€Å"The first objection to Darwinism is that it is only a guess and was never anything more. It is called a ‛hypothesis,’ but the word ‛hypothesis,’ though euphonious, dignified and high-sounding, is merely a scientific synonym for the old-fashioned word ‛guess.’† -- God and Evolution, The New York Times, February 26, 1922 â€Å"I have been so satisfied with the Christian religion that I have spent no time trying to find arguments against it. I am not afraid now that you will show me any. I feel that I have enough information to live and die by.† -- Scopes Trial Statement Suggested Reading Inherit the Wind, by Jerome Lawrence and Robert E. Lee, 1955. A Godly Hero: The Life of William Jennings Bryan, by Michael Kazin, 2006 Alfred A. Knopf. â€Å"Cross of Gold Speech†

Strategic Human Resource Development - 3112 Words

Introduction There is now a general acceptance of a stakeholder theory of the modern organization (see, e.g.[1, 2,3]). Such a theory implies that managers have a duty to stakeholders. Stakeholders are defined as those groups who have a stake in or claim on the firm. Translated to the human resource development (HRD) context it suggests that each stakeholder group has a right not to be treated as a means to some end and should therefore participate in determining the future direction of human resource development activities within the organization. The evolution of a strategic HRD concept has also highlighted the need for the application of a stakeholder theory to HRD within the organization. Commentators such as Sparrow and Pettigrew[ 4]†¦show more content†¦The first is that the current state of the HRD function is the result of the supporting and the resisting forces brought to bear on the function by the stakeholders. Thus the present status of the HRD function is at best a temporary balance of opposing forces. Some of these forces provide resources and support to the function while others serve as barriers or constraints. The forces are generated by stakeholders in the course of pursuing their specific interests, goals and objectives. The second premiss is that the outcomes of the HRD function s strategies are the collective result of all the forces brought to bear on it by its stakeholders during implementation. The function is always in a state of quasi-equilibrium as it attempts to balance the various stakeholder forces. Each time the HRD function acts and its stakeholders respond, a new temporary balance is achieved. The status and performance of the HRD function at a given point in the future depends on the equilibrium it achieves throughout the period it is implementing its strategies. These two premisses lead to an important conclusion. The validity of the strategies implemented by the HRD function always depend on the assumptions that are made about its stakeholders and about the steps they will take during the planning and implementation of HRD strategies to involve key stakeholders. Models of HRD stakeholder management at the strategic level Based on detailed analysis of 16Show MoreRelatedStrategic Human Resource Development Framework1614 Words   |  7 Pagestheir Human Capital (HC) and understand how to incorporate HR policies into everyday decision making and long term planning. First we start by defining Strategic Human Resource Management (SHRM). We then look into what purpose it serves in an organisation. Then we look into the different models of SHRM how these models compare with each other. Literature review intends to develop a new framework which is a combination of two frameworks, The Harvard Model and the Warwick model of SHRM. STRATEGIC HUMANRead MoreDevelopment Of Strategic Human Resource Management3563 Words   |  15 Pagesin this academic research study. The role and contribution of SHRM in this direction is considered inseparable. It helps in encouraging new forms of working and making the environment suitable and adequate for effective work. The aspect of Strategic Human Resource Management facilitates in achieving the business performance through productive and satisfied employees, enhanced knowledge sharing and collaboration, speedier process of work flow and synchronizing the business activities in accordance withRead MoreStrategic Human Resource Development Plan2515 Words   |  11 PagesCOMPANY X STRATEGIC HUMAN RESOURCE DEVELOPMENT PLAN A Proposal by Edwin C. Ebreo HR Development Consultant COMPANY X STRATEGIC HUMAN RESOURCE DEVELOPMENT PROGRAM EXECUTIVE SUMMARY A s Company X continue to grow, the need to establish a more mature HR Development Program that responds to the company’s need to succeed in an ever toughening market becomes apparent. HR Development Programs are important in keeping the workers aligned with the goals of the organization. A good Strategic HRD planRead MoreHuman Resource Development : Strategic Growth Of The Overall Company Essay1426 Words   |  6 PagesStrategic planning helps a company to predict and manage their future needs based on their trends in business while human resource planning helps a business implement their recruiting methods based on the needs of a department in the business and the needs of the consumers. Each of these things go hand in hand with one another and they help make the overall company more successful and reliable in the eye of not only its employees but the people who choose to buy or use them in any way. This paperRead MoreThe Training And Development Part Of The Strategic Human Resource Management2440 Words   |  10 Pagesoccurs when making those boundaries vanish. Our aim is to discuss all the existing and potential challenges of this new boundaryless organisation system and try to find out the solution to these problems based on the training and development part of the Strategic Human Resource Management. 2. Boundaryless Organisation and Its Following Challenges The concept of ‘boundaryless organisation’ was first put forward by former General Electric chairman Jack Welch in order to help his company adaptRead MoreCapital Equipment Leasing Strategic Human Resource Development Plan1673 Words   |  7 Pages CEL Capital Equipment Leasing Strategic Human Resource Development Plan A Proposal by Tim Bowles OMM-618 Strategic Management in Human Resources Management Instructor Prof. Maja Zelihic May 12, 2015 Executive Summary As Capital Equipment Leasing continues to grow, the need to establish a more mature HR Development program that responds to the company’s needs to succeed in a fast growing market. Traditional values include optimism about the future. The contents of this report areRead MoreHuman Resource Management Development and Strategic Management Enhanced by Simulation Exercises6607 Words   |  27 Pagescom/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0262-1711.htm Human resource management development and strategic management enhanced by simulation exercises Peter R.J. Trim Department of Management, Birkbeck College, University of London, London, UK Keywords Management development, Mentoring, Strategic management, Simulation Abstract In order to meet the challenges of the marketplace, senior management needs to ensure that an organisationRead MoreTrace the Development of Strategic Human Resource Management from the Resource Based View of the Firm. How Does the Resource Based View of the Firm Facilitate and Inhibit the Actual Practice of Strategic Human Resource Management.1538 Words   |  7 PagesToday, human resources are seen as the available talents and energies of people who are available to an organization as potential contributors to the creation and realization of the organizations mission, vision, strategy and goals (Jackson and Schuler, 2000, p. 37).There exist two models that seek to describe what strategy is and how an organization should develop such strategy. The first model known as the Industrial Organization (I/O) model is based on the assumption that firms competing inRead MoreIssues Involved When You Try to T ake a Strategic Approach to Human Resource Management and Development3752 Words   |  16 PagesThis essay is going to define strategic human resource management and development (SHRM/D) and briefly mention why this concept is important for organizations, I will then briefly mention other underlying concepts about strategic people management, and then go to the core of the essay and discuss the issues that are involved when we try to take a strategic approach to human resource management and development(HRM/D).Lastly I shall conclude by giving the extent to which my organization’s experienceRead MoreHow Strategic Management Plan And The Human Resource Planning Process1410 Words   |  6 PagesFor this assignment we will examine how strategic management plans are established and redefine to keep the organizations moving forward in growth. Management promotes and brings about a change in the structure to keep it active and efficient in the approaches to achieving its goals a nd objective. The strategy behind the approaches correlation is what leads to actually implementing and providing data to analyze on an ongoing basis to enhance the strategic plan of the organization. The relationship

The Stanford (Zimbardo) Experiment Free Essays

THE STANFORD EXPERIMENT What happens when you put good people in an evil place? How the environment affect behaviours , attitudes or beliefs of people? Philip Zimbardo was interested in this questions. Zimvardo choose a prison enviroment as the evil place. Zimbardo prepare the basement of Stanford University Psychlogy Department like a prison to avoid security problems. We will write a custom essay sample on The Stanford (Zimbardo) Experiment or any similar topic only for you Order Now All of the conditions in basement change for experiment such as guards uniform , prisoners overalls, grates , dark cell etc. Zimbardo gave sun-glasses to guards to avoid personel relation between guards and prisoners with the barricade eye contact. After the preperation had been completed , Zimbardo choose 21 people with no physically and mental healt issue. These people came after see the newspaper announce. Subjects seperated two groups as prisoners and guard randomly. Prisoners arrested like a real guilty and their eyes bandaged so they couldn’t recognize where they are. Firstly Zimbardo tell to guards conditions and rules. The rules are; * Guardians responsible for keep the pattern safe in prison. * If a prisoner escape , The experiment would have been terminated * As the last and most important one is no violance to prisoners. First day the subjects of the experiment couldn’t adapt their roles but day by day guards have adapted their roles more than Zimbardo expected also prisoners. A few day later guards started to behave sadistic and tendency to physically violence. On the other hand prisoners had emotional problems. There are two key people on each side Guard John Wayne and Prisoner 8612. John Wayne had so sadictic behaviours and their leader character effect other guards. Actually, John Wayne play the Hand Luke role in this experiment. John Wayne watched a movie called â€Å"Cool Hand Luke† in this movie there are a guardian named Hand Luke , John Wayne choose Hand Luke as a role model in this experiment. Prisoner 8612 The rebellion leader was Prisoner 8621. He was lead them to rebel against the rules and they make barriers with their beds to block guards. Guards punish Prisoner 8612 with staying the dark room. After the hard conditions , Prisoner 8612 decided quiting the experiment and then he gone to Zimbardo. Zimbardo tell him that If you stay in the experiment, I save you from bad behaviors of guards for telleing whatever prisoners do in cells. 612 confused and when he turn back to the cells tell other prisoners that â€Å"We can not get out of here†. And this effect the experiment essentially. Prisoner 8612 try to escape with patient role , by the time he adapted the patient role and he had mental problems. After that Zimbardo replace him with another subject Prisoner 416. When Prisoner 416 join there , he want to get out as soon as possible. Because Prisoner 416 had not adapted the role but everybody in prison adapted, and things that happenin in prison seems insane. Guards tell him that â€Å"Here is a real prison. and persuade Prisoner 416 to stay in. Prisoner 416 could not endure guards bad behaviour and he start hunger strike. John Wayne persuade other guards about the punisment of Prisoner 416 as a leader. Guards put in black room and punish other prisoners , and they say â€Å"You would punish because of Prisoner 416†. Other prisoners exclude Prisoner 416. Another psychologist Cristina Maslach came to observe the experiment and Maslach questioned its morality , and Zimbardo decided to terminate the experiment before 9days earlier CONCLUSIONS The Stanford experiment ended on six days after it began. Zimbardo called both the guards and prisoners to a meeting and announced that the experiment is over. The experiment’s results are   impressionability and obedience of people when provided with a legitimizing ideology  and social and institutional support. Result are similar with Milgram experiment. CRITICISM OF EXPERIMENT The guards, prisoners also Zimbardo adapted to their roles more completely than expected. One-third of the guards were judged to have exhibited sadistic tendencies. One-five of the Prisoners had emotional problems. Unexpectedly, Zimbardo act a prison manager. This study was cleared by the Ethics Code of the American Psychological Association, showing that experiments on paper can look very different than the way that they play out in reality. The experiment was criticized as unethical and unscientific. The participants were only engaging in  role-playing. In response, Zimbardo claimed that even if there was role-playing initially, participants  internalized  these roles as the experiment continued. More directly, though, it has been pointed out that, in contrast to Zimbardo’s laim that participants were given no instructions about how to behave, his briefing of the guards gave them a clear sense that they should oppress the prisoners. In this sense the study was an exploration of the effects of tyrannical leadership. In line with this, certain guards, such as one known as â€Å"John Wayne†, changed their behavior because of wanting to conform to the behavior that Zimbardo wa s trying to elicit. VARIABLES Actually nobody can say the experiment fail because of early termination. The experiment over before 9 days earlier than planned but the results are so important as scientific. We have to use Occam’s razor to get rid of less effective independent variables, Some independent variables for Guards result * Prison environment (as an evil place) Contaminating variables * Power (as a Guard) Guard models (like Hand Luke) Moderator * Perfectly prepared prison environment Intervening variable * Losing responsibility Dependent variable * Acting Role perfectly Independent variables for Prisoners * Prison environment (as a pressure area) * Obedience instinct Moderator Prisoner 8621 say to other prisoners that â€Å"Noone can leave† Intervening variable * Individualization Dependent variable * Acting Roles and feel like a real prisoner ASSESMENT OF THE EXPERIMENT The Stanford Experiment is a psychological experiment. Inputs are people so lots of contaminate variables effect the results. Elimination of contaminate variables processes is so important also a hard thing for the experiment. Zimbardo try to get reliable resolutions like randomization for guard and prisoner groups. But this experiment is an unrepeatable experiment so confidence interval of results had been accept true. How to cite The Stanford (Zimbardo) Experiment, Papers

Telecommunication Manufacturing Industry †Free Samples to Students

Question: Discuss about the Telecommunication Manufacturing Industry. Answer: Introduction E-business or e-commerce refers to the process of utilizing the technology of Internet and related technologies for transforming every process of business and further enable every aspect of the value chain of the organization from serving, retaining and acquiring customers for interacting with partners, employees and the world eventually. E-business can be very safely denoted as a very crucial but small aspect in the overall architecture of business. There are two fundamental kinds of businesses that are conducted over the platform of Internet. E-business can be regarded as the technology which helps in improving the processes of businesses. It includes management of the internal business processes like the goods and services supply, human resource, administrative and financial systems along with the management of external processes like the customer relationships, marketing and sales, etc. before making an approach to conduct business on the online or Internet platform, it is very important to have a business strategy (Adebanjo, et al., 2016). A business strategy can be referred to a broad based formula regarding what extent the competitiveness of a business is going to be effective. The goals, plans and policies that are needed to be carried out in an e-business is required to be carried out. The strategy of e-business would include the plans regarding allocation of resources, forecasting, core competency, analysis of the company, overall planning of the business and environmental analysis. The e-business strategy can be also considered as a pure play, customized plan for any physical business that exists which is now considering selling over the Internet (Agudo-Peregrina, Hernndez-Garca Acquila-Natale, 2016). The e-business that I would like to develop is regarding a sporting goods and clothing company which would be named a Marky Gs. The company would be based in Australia and would be proving its products and services to all across the continent. Due to the expansion in the sports industry, the demand for the sporting goods and clothing has increased at a tremendous rate in the past years (Yang, et al., 2017). Moreover, the scarcities of amount of time that generally people of the advanced era have facilitated the need and demand for online platform for business. This has been easing out the time management for the sports persons as well as the authorities conducting sports events and training as they get the delivery of the products without spending much of their time in searching for the best sports stores that would provide the goods and clothing according to their requirements (Andam, 2014). Australia has witnessed a number of international events of sports. It has also been the land where many entrants have established their business base in the fashion sector. However, sportswear and products is one such area where the availability of online delivery services is still lagging. The Australian market provides broad opportunities for the e-business of sporting goods and clothing to usher. Marky Gs would sell the sports clothing and other products from all the leading global players like Adidas, Nike, etc. The e-business platform would provide Marky Gs with much required integrated digital strategy, store operations, in-store visual merchandising, enhanced management of customer service and operations of the store (Barreira, et al., 2016). As an entrepreneur, the analysis of the Australian market is conducted. The e-business of platform of the sporting clothing and goods is expected to grow at 3 percent annually. The products that Marky Gs would provide to its customers would include various types of clothing that sports persons and other active people generally need such as support compression top, customized sports t-shirts for various events, tracksuits, caps and gears, piping training bibs, wrist bands, headbands, gloves for different requirements in various sports, uniform playing kit, sports jackets, jerseys, sports swim wear. Swimming glasses, sports inner wear, etc. (Da Costa, 2016). The other goods and products that the company would provide to its customers online would also include the equipments that are used in various sports and games. Marky Gs would also provide customized goods and clothing for any particular events in bulk to its clients and customers. The goals of business of Marky Gs would be: To become the global leader in the e-commerce industry dealing with the sporting clothing and products. It can be achieved by having a in-depth comprehension of the wants and needs of the customers and consumers. The company has to have a multi brand strategy to be the global leader in the e-commerce industry. To give the best performance in the operation and finances. This would be achieved b creating very flexible supply chain. To deliver the profitable share growth in the market and become the leading organization in respect to sales in the sporting clothing and goods industry. This would be achieved by delivering a very sustainable and healthy growth along with reaping a great return on investment. The e-commerce strategies that would be required to be implemented in achieving these e-business goals would be multi-facet. The business goal of being the best leader in the international market of sporting clothing and goods industry would require integrating innovation in the products, processes and services. Marky G needs to address all the areas of the sports industry for generating new factors of innovation and valuable improvements in the products. The e-business strategy for Marky Gs would also include the inclusion of a wide variety of products to a broad spectrum of the consumers (Hiles Hon, 2016). The strategies for the e-business would include the plan for creating an environment of work which encourages teamwork, innovation and achievement by building very strong leadership and engagement of employees (Wymer Regan, 2013). It would also include the plan of improving and developing the various systems and processes for enabling the faster and more effective production of the goods. In order to deliver highly profitable share growth in the market and becoming leading organization regarding sales in the industry, Marky Gs needs to strategize the display of the wide range of products and goods of sports through the centers of brands. This would also include developing very profitable channels for distribution. Further strategies regarding becoming the top sports e-retailer would include the provision of a clearance channel via factory outlets. A very prominent strategy of e-commerce operation would also include learning from won experience of e-business which would help in improving the sales along with enhancing and innovating the strategies. The strategies of Marky Gs regarding e-commerce operations for achieving the above goals would also include plans for ensuring the expansion of market and opportunities in the categories of the brands. This will be materialized buy catering a constant flow of innovative, inspiring and creative products (Kaur, 2017). By expanding the e0commerce activities in the emerging areas of the Australia and by targeting the games like basket ball and running will provide much growth opportunities for the company. Expansion of the latest fashionable products in the clothing of sports would enhance the business of Marky Gs which would help the company in achieving its goals. Strategies of Marky Gs for achieving its e-business goals would include the objective of achieving sustainable and qualitative growth by building the desirable brands in the perception of both the consumers and customers. This can also be materialized by the company by establishing enhancement in the consistency and speed in reaching out to the customers. The strategies would also involve presentation of various products and clothing form renowned brands in a very consistent way in regards to pricing and variety. In order to achieve the goals and objective of Marky Gs would include ensuring the competitiveness of the cost which denotes t o the fact of lowering of the costs of manufacturing and the costs spend on the demand and supply chain of the company. It also would include the selling the price of the products for attracting more customers (Kim, et al., 2015). Reduction of the supply chain and product costs by increasing the efficiency and level of the production machinery in the process of manufacturing would also help the company in achieving its goals. Effective use of most of the cost effective and high quality materials will also help the company in its internal business processes which will lead to company to achieve its organizational goals. The e-business strategies of Marky Gs can be determined on the basis of the SWOT analysis of the company(Kollmann, Lomberg Peschl, 2016). SWOT analysis Potential to create heritage and legacy: The Company, through its innovative use of platform of Internet in providing sporting goods and clothing in Australia, has the potential to set a heritage and legacy in the sports industry. It can outshine the performance and demand of the traditional sports stores and other competitors in the Australian market. Distribution network: By making and generating large number of sales to various customers and clients, Marky Gs has a very well developed distribution systems for the sporting goods and clothing products that are available through various channels . Diversified portfolio: Marky Gs has multiple portfolios of products with different range of clothing, accessories and footwear of various brands both of mid range segment and premium segment (Lai Luo, 2016). Collaborations and memberships: Building string associations and relationship within the section of sustainability will provide the company an edge of over its competitors even after being a new company in the market (Xu, et al., 2016). Developing a brand by creating touch points with various communities: The potential to have endorsements by celebrities and sponsoring big sports events and organizations will provide increased awareness of Marky Gs in the targeted base of customers of the Australian market. Fresher in the market: The fact that Marky Gs is a fresher to the market both in terms of its service and location cannot be denied. The company has a long way to go in regards to gaining experience of the market. Its needs to have complete knowledge regarding the ever- altering aspects of the market (Lee, 2013). Fluctuations in the range of prices: Being new to the Australian market, it is evident that the prices of the sporting clothing and goods will vary from season to season. This would lead to minor setbacks in the carrying out the pricing strategies of the company. Opportunities of Marly Gs Changing lifestyle: Along with the saturation in the economies, the altering p[references and tastes, changing lifestyle and educations of the Australian economy, there is an increasing rate in the demand of the premium services and goods. 2)Development of market: Entering into the Australian market along with other untapped market is the only way for being successful in the future as the other economies have too much of competition (Leung, et al., 2016). Product line expansion: Expanding the product line of Marky Gs will result in a fresh set of opportunities. On the other hand, it can also pave ways for differentiating itself from other competitors. Backward integration: This is will prove to be smart technology as it will help the company in securing the integration of operational strategies with the marketing team in order to have efficient work in the open e-system. Increasing demand for online platforms of shopping: If we happen to consider the Australian market, the growth rate of demand of premium sports products is very high. This provides us with the future opportunities of business and market size that is constantly increasing in the Australian economy (Xue, Li Pei, 2016). Threats of Marky Gs Supplier Dominancy: Due to the huge outsourcing of the products of the suppliers, more bargaining power is vested on the suppliers that Marky Gs which the possible threat is. Competition: Though Marky Gs is a innovative platform for providing sporting goods and clothing online to its customers, the competition from the already established brands is a constant threat to the company. Regulations of the government: The import regulations, tariffs and duty imposed by the governments of different countries form which the suppliers are operating form have a critical role in the pricing strategies of the company (Lu Zhang, 2002). The business model of the Marky Gs denotes to the structural layout which would depict the company regarding the central transactions with all the external constituents in regards to the products and factor markets. It has been handed over to the cutting edge of the management of strategies of Marky Gs. This provides new possibility figure through fast advances regarding supply chain and other operation of the company. Integrated in the concept of the e-business, the strategies inculcated by Marky Gs describe the ways in which the concepts and operations of business will be implemented (Mali?, Makitan Petrov, 2016). The value proposition of Marky Gs denotes that the company will give to its clients and customers along with to its associations. Marky Gs will be able to offer better value to the customers than its competitors through building effective business models and strategies so that the buyers and the customers of the products provided by Marky Gs will benefit the most with it s sports products and clothing. The strategies of Marky Gs would include the value proposition regarding reduced price, pace of the assistance and delivery, convenience or improved services like the 1 click checkout. It would also include the sporting products which lead to increased productivity and efficiency. The access to a very huge and available inventory which presents various options for the customers is also included in the strategies regarding creation of value (Wymer Regan, 2013). Porters Five Forces Analysis of Marky Gs There are various external factors which determine the intensities or strengths of forces that impact Marky Gs. These are described as follows: Competitive Rivalry: Competition will determine the way in which Marky Gs will maintain its share of the market in e-business of sporting goods and clothing. The factors such as low growth rate of the market, moderate number of companies and high aggressiveness of the companies. Bargaining power of the buyers or customers of Marky Gs: The customers of Marky Gs have direct impact on the performance of business. The external factors that contribute to the moderate power of bargaining of the customers include the low costs of switching, small size of the buyers and moderate availability of substitute (Mazzarol, 2015). Bargaining power of the suppliers of Marky Gs: Suppliers have effects on the business of Marky Gs through the availability of goods. This factor handles the influence of the suppliers on the environment of Marky Gs. In the case of Marky Gs, the external factors that lead to the weakening of the suppliers bargaining power are overall high supply,moderate size of the individual suppliers and large suppliers population. The substitutes pose considerable threat against the performance of Marky Gs to be a leading player in the global market of sporting goods and clothing. This element identifies the force of substitution on the environment of industry and e-business. The aspects that are included in the external factors which maintain the moderate threat of substitution against Marky Gs include the moderate substitutes availability, moderate performance per substitutes price and low costs of switching (Monteiro, Swatman Tavares, 2013). New companies or new entrants can derail or affect the industry environment of Marky Gs. This aspect denotes to the extent of influence of the new entrants on Marky Gs in the sporting goods and clothing market of Australia. The factors that are included in the weak threat of new entrants against Marky Gs are high brand development costs high economies of scale, moderate costs regarding doing business (Wang, Chaudhry Da Xu, 2016). Marketing and Advertising Strategy The marketing and advertising strategy for the e-Business of Marky Gs including the proper setting of the e-Commerce website. Designing high quality website with original content will lead to setting up the success in the business as it will suit with the demands and requirements of the customers. This will also facilitate the interaction of the customers with us in regards to any service including purchasing. The strategies of advertising and marketing of Marly Gs would also include social media marketing which would allow us to communicate with the customers in the sports industry and market our products and services in a personal way (Saba, Rolandi Pilloni, 2017). Utilization of the social media can be done for generating the interaction and engagement of the customers, boosting of the traffic to the website of Marly Gs and eventually developing a huge base of the customers in the market. Making use of various platforms of social media also would carry a rich and effective presen ce for Marky Gs which will diversify the efforts, abilities of the company and will eventually assist in catering to the needs and wants of the customers and client in a way that enhances the growth of the business with advancement of time. The cost benefit analysis of Marky Gs will provide the comprehension regarding the feasibility of the e-business operations. The costs associated with technology and further, development in the technology will be structured (Skrabniou, 2016). The costs associated with consultancy assistance and support would require the involvement of a number of programmers that will be able to interpret the functional needs of the website of the company. It is to be noted that during the technological development of the website of Marky Gs , allowing the admin staff for regulating the pilot system of the website on a daily basis as training initiative has to be conducted (Srivastava, 2016). The running costs including the maintenance and web server costs are to be regulated. The running costs for the change of process have also to be taken into consideration. This will result in improved flow if cash and increased revenue. The non-financial benefits of the process would include the enhanced communication between the clients, customers and Marly Gs, increased transparency in operation, exposure of the company to new opportunities and wider considerations regarding business. (Srivastava Panigrahi, 2016) Conclusion: The assignment illustrated the significance of advancement of business operations through the platform of technology in the form of e-business. The services and products that would be provided in a hypothetical e-business company are discussed. The strategies that are required to b e integrated in ecommerce are illustrated. The description of the external environment through SWOT analysis and value proposition is elaborated in terms of the company. The description of the strategies regarding marketing and advertisement for the e-Business company are also discussed in brief. References Adebanjo, D., Tickle, M., Lin, Y. and Bourlakis, M., 2016, September. E-business capabilities in developed and developing countries: Different or the same?. InManagement of Innovation and Technology (ICMIT), 2016 IEEE International Conference on(pp. 19-24). IEEE. Agudo-Peregrina, .F., Hernndez-Garca, . and Acquila-Natale, E., 2016. The Effect of Income Level on E-Commerce Adoption: A Multigroup Analysis. InEncyclopedia of E-Commerce Development, Implementation, and Management(pp. 2239-2255). IGI Global. Andam, Z.R., 2014. e-Commerce and e-Business. Barreira, J., Martins, J., Gonalves, R., Branco, F. and Cota, M.P., 2016, October. Analysis, Specification and Design of an e-Commerce Platform That Supports Live Product Customization. InInternational Conference on Software Process Improvement(pp. 267-274). Springer International Publishing. Da Costa, E., 2016.Global e-commerce strategies for small businesses. Mit Press. Hiles, A. and Hon, F.B.C.I., 2016.E-Business Service Level Agreements: Strategies for Service Providers, E-Commerce and Outsourcing. Rothstein Publishing. Kaur, G., 2017. An Empirical Study. Emerging Trends in E-Commerce: A Field Study to Evaluate Trust and Security Parameters for Online Consumers in Online Shopping and E-Banking. Kim, S.S., You, Y.Y., Kim, S.H. and Lee, S.K., 2015. Research direction of constructive e-business consulting for SMEs and Medium-Sized Enterprises (SMEs): Focusing on e-commerce business.Indian Journal of Science and Technology,8(S7), pp.306-313. Kollmann, T., Lomberg, C. and Peschl, A., 2016. Web 1.0, Web 2.0, and Web 3.0: The Development of E-Business. InEncyclopedia of E-Commerce Development, Implementation, and Management(pp. 1139-1148). IGI Global. Lai, F. and Luo, X.R., 2016. Guest editors introduction to the special issue on service and manufacturing innovations in e-business platforms.Electronic Commerce Research,16(2), pp.143-144. Lu, J. and Zhang, G., 2002. Cost and benefit analysis for e-service applications. In Verified OK. NA. Lee, I. ed., 2013.Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions: Impact of Technology on Goods, Services, and Business Transactions. IGI Global. Leung, K.H., Choy, K.L., Tam, M.M., Hui, Y.Y., Lam, H.Y. and Tsang, Y.P., 2016. A Knowledge-based Decision Support Framework for Wave Put-away Operations of E-commerce and O2O Shipments. Mali?, M., Makitan, V. and Petrov, I., 2016. Change control in project of web application development in e-commerce environment. Mazzarol, T., 2015. SMEs engagement with e-commerce, e-business and e-marketing.Small enterprise research,22(1), pp.79-90. Monteiro, J., Swatman, P.M. and Tavares, L.V. eds., 2013.Towards the Knowledge Society: ECommerce, EBusiness and EGovernment The Second IFIP Conference on E-Commerce, E-Business, E-Government (I3E 2002) October 79, 2002, Lisbon, Portugal(Vol. 105). Springer. Saba, A., Rolandi, S. and Pilloni, M., 2017. Small and medium sized wine producers dealing with business to business e-commerce: Towards a relational model for enhancing value (co-) creation. InBIO Web of Conferences(Vol. 9, p. 03017). EDP Sciences. Skrabniou, A., 2016. E-Business/E-Commerce. Srivastava, S.K., 2016. The Economic Value of E-government E-business: Is the Relationship Consistent for Developing and Developed Nations?.Journal of Contemporary Issues in Business and Government,22(1). Srivastava, S.K. and Panigrahi, P.K., 2016. The impact of e-government and e-business on economic performance: A comparative study of developing and developed countries.Journal of Contemporary Issues in Business and Government,22(1), pp.36-50. Wang, P., Chaudhry, S. and Da Xu, L., 2016. Introduction: Advances in e-business engineering and management. Wymer, S. and Regan, E., 2013. Influential factors in the adoption and use of e-business and e-commerce information technology (EEIT) by small and medium businesses.E-Commerce for Organizational Development and Competitive Advantage,58. Xue, W., Li, D. and Pei, Y., 2016. The Development and Current of Cross-border E-commerce.Development. Xu, M., Alhindi, M., Ishizaka, A. and Read, M., 2016. E-Business Adoption in SME-Models and Determinants: A Comparative Review of UK and KSA. InEncyclopedia of E-Commerce Development, Implementation, and Management(pp. 453-469). IGI Global. Yang, Y., Yang, B., Humphreys, P., McIvor, R. and Cadden, T., 2017. An investigation into E-business service in the UK telecommunication manufacturing industry.Production Planning Control,28(3), pp.256-266.